The ECOM STUDIO

Black Friday generated £3.8 billion in 2025 - Are you ready for 2026?

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Aligning product, brand and digital experience to drive stronger e-commerce performance for fashion brands.
E-commerce Management
E-commerce Consultancy
Case Studies

Aventura Swimwear: Navigation & UX Optimisation to improve Product Discovery & Conversion
Improving product discovery, reducing friction and creating a more intuitive customer journey to support conversion and long-term growth.

JD Williams: Legacy CMS migration to Headless Architecture
Migrating complex fashion retail journeys from legacy systems into scalable, customer-first experiences.

N Brown Group: Checkout Revenue Recovery
Identifying and resolving a critical checkout validation issue impacting over 400,000 customers across multiple fashion brands.
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How to Know When Your Business Is Ready for a Digital Refresh
A digital refresh isn’t about tearing everything down and starting from scratch.It’s about realignment - making sure your online presence still ref...

Lauren Ronan
Updated on Jan 6, 2026

How to Know When Your Business Is Ready for a Digital Refresh