The ECOM STUDIO

Black Friday generated £3.8 billion in 2025 - Are you ready for 2026?

About
SLOXI Studios
Aligning product, brand and digital experience to drive stronger e-commerce performance for fashion brands.
Services
Website management
Consultancy & advisory support
Discover what’s working, what could be improved and where your brand has opportunities to grow.
Request a complimentary evaluation
Case Studies

Aventura Swimwear: Navigation & UX Optimisation to improve Product Discovery & Conversion
Improving product discovery, reducing friction and creating a more intuitive customer journey to support conversion and long-term growth.

JD Williams: Legacy CMS migration to Headless Architecture
Migrating complex fashion retail journeys from legacy systems into scalable, customer-first experiences.

N Brown Group: Checkout Revenue Recovery
Identifying and resolving a critical checkout validation issue impacting over 400,000 customers across multiple fashion brands.
Blog
Free Brand Evaluation
Contact Us

Stay updated with the latest trends, news, and updates from the world of ecommerce.

The Psychology of Urgency: What Black Friday Can Teach Us About Web Design
At its core, Black Friday isn’t just about discounts - it’s about psychology. It’s about creating urgency and motivation through design and messagi...

Lauren Ronan
Updated on Sep 23, 2025

The Psychology of Urgency: What Black Friday Can Teach Us About Web Design