The Black Friday rush is coming - is your website ready?
Whether you sell products or services, your website is your shopfront - and during busy shopping periods like Black Friday, even small performance issues can cost you sales.
But here’s the good news: you don’t need a full redesign to see a big difference.
At SLOXI Studios, I work with small businesses across the Wirral, Liverpool, and beyond to help them get the most out of their websites - especially during high-traffic seasons.
Here are five simple, strategic improvements you can make this week to give your site a boost before Black Friday (and beyond).
1️⃣ Speed up your site
Customers expect websites to load fast - ideally within three seconds. If your pages take longer, people click away before they even see what you offer.
Quick fixes:
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Compress large images (tools like TinyPNG or Shopify’s built-in compression can help).
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Remove unnecessary plug-ins or apps.
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Check your homepage - it should be clean, focused, and not overloaded with widgets.
💡 Tip: If you’re on Shopify, you can use built-in performance insights or switch to a lightweight theme designed for speed.
2️⃣ Optimise for mobile users
More than half of all website visits now happen on mobile - and that number spikes during sale periods like Black Friday.
If your site isn’t mobile-friendly, you could be losing potential customers without realising it.
Check your site on your phone:
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Are buttons easy to tap?
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Is text readable without zooming?
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Are your forms simple and short?
💡 Tip: Shopify themes are responsive by default, but it’s always worth testing your mobile layout before a big weekend.
3️⃣ Make your call-to-actions (CTAs) crystal clear
If your site doesn’t guide visitors on what to do next, you’re leaving money (or enquiries) on the table.
Think about every page - does it have a clear next step?
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“Book a Consultation”
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“Add to Cart”
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“Get a Quote”
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“Subscribe to Our Newsletter”
💡 Tip: Use consistent button styles and keep your CTAs visible above the fold (before users scroll).
Clear direction = higher conversions.
4️⃣ Review your checkout or enquiry process
A confusing checkout or contact form can undo all your hard work. If it takes too long or asks for too much information, customers will drop off.
Simple improvements:
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Reduce form fields to essentials only.
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Offer guest checkout or quick enquiry forms.
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Reassure visitors with clear privacy and payment security statements.
💡 Tip: Shopify makes it easy to streamline your checkout and integrate trusted payment options like Apple Pay or PayPal — ideal for quick Black Friday conversions.
5️⃣ Refresh your homepage messaging
Sometimes, a few smart tweaks to your homepage copy can make all the difference.
Make sure it answers three key questions immediately:
1️⃣ What do you do?
2️⃣ Who is it for?
3️⃣ Why should they choose you?
You don’t need to rewrite everything - just tighten up your messaging and make it customer-focused.
💬 Example:
Instead of “Welcome to ABC Design Studio,” try “Helping local businesses grow online through clean, purposeful design.”
Small shift — big impact.
✨ Bonus: Test and track everything
You can’t improve what you don’t measure. Use Google Analytics, Shopify Analytics, or Meta Pixel to track key metrics like:
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Page load times
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Bounce rates
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Conversion rates
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Mobile vs desktop users
Once you know what’s working, you can make smarter, data-driven decisions all year round.
🚀 Final thoughts
Improving your website doesn’t always mean starting from scratch.
By focusing on small but high-impact changes - like speed, mobile optimisation, and clarity - you can see real results in just a few days.
And if you’d rather have expert eyes on your site, that’s exactly what my Website Audit & Optimisation Review is designed for.
It’s a focused, affordable way to identify what’s slowing your site down and how to fix it - just in time for Black Friday.
If you’re based on the Wirral, Liverpool, or nearby and want to make sure your website performs at its best this Black Friday, I’d love to help.
Book a free consultation or request a Website Audit today - and get actionable steps to make your site faster, stronger, and ready to convert.